In a world where everyone is after your business you must supply your customers with a compelling reason to buy your product or service instead of your competitors.
This can be achieved through effective brand strategy or positioning, the process of finding a simple idea that separates you from your competitors in the minds of customers and prospects.
Successful brands build strong reputations in the minds of their target customers. They do this by making a specific promise; think Volvo and “Safety”, or Apple and “Cool design", that differentiates them within their marketplace and use marketing to communicate this to all of their customers and prospects.
You don't have to be a large corporate to build a brand, much smaller businesses can achieve growth through adopting the same strategic approach to developing a distinctive brand position. Oxford Marketing specialises in helping forward thinking organisations to develop coherent brand strategies and maximise their opportunities for growth - frequently following on from the completion of a detailed marketing audit.
Working with you and your team, our consultants can help you to:
- Make sense of competitor brands
- Focus on what makes you different
- Evidence your credentials
- Understand how to communicate your difference
The end result is a simple brand positioning statement or 'brief', covering everything from the company name, logo, marketing slogan, tone of voice and communications style that can then be used as the bedrock for all future marketing activity.
